Friday, 5 November 2010

Name it and webbies will buy it

5 November 2010

PENN STATE (US) — A new study suggests online consumers judge a site’s or a software’s credibility by its name—and the more specialized the better.
“In general, the attribution of specialization can increase the credibility of a product or any kind of object,” Sundar says. “It’s really how the human psyche works.”

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